Welcome, I’m Kaarina.

Every leader has a message to share, but not everyone knows how to put their thoughts into words.

I help public sector and business executives develop content their audience wants to read.

Strategic Communications

I provide strategic communications advice to executives and senior leaders on how to develop products that resonate with your audience. Drawing from my experience as a journalist and former government executive, I can help you by:

  • asking insightful questions to zero in on what matters most to you and your team

  • recommending ways to refine your content to achieve better results

  • suggesting alternative language or formats to improve stakeholder engagement

Persuasive Writing

I create clear, persuasive content to help executives and organizations reach your goals. I have experience writing strategic plans, corporate reports, marketing material, and thought leadership content for leaders and teams. I can help you by:

  • shaping your ideas into a logical outline focused on your audience

  • writing compelling content that matches your authentic voice

  • simplifying technical content into plain language for non-expert stakeholders

Plain Language Editing

I edit documents to produce polished writing that is easy for your target audience to understand. I advocate using plain language to support clear communication, and I apply Editors Canada’s professional editorial standards. I can help you by:

  • resolving inconsistencies in documents prepared by multiple authors

  • improving the organization and content of reports and other communications products

  • clarifying meaning, improving flow, and correcting errors in draft material

My Approach

Audience-Focused

Clear communication starts with understanding your audience. I begin every assignment by learning about who you want to reach and why. Each time we work together, I share a plan that matches the size of the assignment to make sure our expectations align.

Collaborative

Good ideas are contagious. I build collaboration into our work plan to get your input on elements that matter to you. Incorporating your feedback at the right time helps us reach your goals faster and save you time.

  • Trusted communications partner

    More than 40 clients served, including government departments, Crown corporations, private sector businesses, and non-profit organizations

  • 25+ years serving senior leaders

    including general and specialty audiences on topics such as technology, healthcare, transportation infrastructure, and the environment

  • Lifelong learner and word nerd

    with a favourite punctuation mark—the em dash—and opinions about the Oxford comma (it’s good thing, I promise)

What Clients are Saying

"Working with Kaarina makes my life so much easier. Her executive experience makes her a powerful resource. When I work with her, I know I’m working with someone I can trust."

Gail Mercer-MacKay, Mercer-MacKay Digital Storytelling

"We have had the pleasure to work with Kaarina both as a client of ours and as a subcontractor to us. Kaarina’s easy and approachable manner made the transition from client to collaborator seamless."

Natalia Popowych and Jennifer Gaul, Larimar Strategies Inc.

Let’s work together!

Reach out to discuss how I can support your strategic communications needs.

FAQ

  • Send me an email and tell me about your project. If needed, we can schedule a 15-minute call to share more details.

    If we are both keen to work together, I will follow-up with any additional information I need to prepare a quote.

  • Each project is different, so I prepare a custom quote based on your specific needs. The fee will depend on the length and complexity of the content and how I will engage with you or your team. For editing projects, I will ask for the draft document (or a sample section) to help me assess the level of effort required.

    I will always confirm the price before starting any work.

  • My schedule usually fills two to three months in advance for larger projects, but I am often available more quickly for small or medium-sized projects.

    Feel free to ask me about availability for your project.